![]() ![]() When you break below the surface of what makes Avatar and its sequel work, and why people are going to theaters to see it, it opens up a bigger conversation about what we deem as culturally relevant, the sneaky way we’re trained to do that, and the sly, almost admirable way that James Cameron has, to the degree that he can, rejected that construction. It’s uncanny when something that makes an absurd amount of money isn’t also something that everyone talks about all the time.īut that isn’t and shouldn’t be the only way to think about Avatar’s financial triumphs. ![]() The Way of Water’s astounding success has seen some claim the numbers are a psyop perpetrated on the American people by 20th Century Studios and its parent company Disney.īarring the fringe theorists, the current conversation surrounding The Way of Water feels a lot like a hangover from the one surrounding 2009’s Avatar: that James Cameron had made the biggest movie in history that no one actually remembers. Primarily: How is this movie making so much money? And why is this movie making so much money? Much like how Sigourney Weaver plays both a bright blue, immaculately conceived Na’vi teenager and her own late human biologist mother in Avatar: The Way of Water, the film surpassing a worldwide box office haul of $2 billion is something that raises more questions than answers. ![]()
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